Systems & Freedom in Type
Rachel Loh
This project explores letterform and what makes a letter recognizable to us. By pushing the legibility while still sticking to the grid system, my final outcome was a poster with the various weights of light, regular and bold of the letter C.
Process
Before I begin the process of ideating my letter with a grid system. I first compiled a library of images that I could refer to that resembes each letter in alphabetical order. This eases me into thinking letters as shape and form rather than letters to simply read. This also allowed me to examine what specific characteristics in each letter that makes it recognizable to us.
These were some iterations of the letter the letter C.I mainly used minimal points to create a letter. I was interested in how even with minimal points and negative spaces, our eyes are still able to make out the letter. I have also designed with the idea that if it was sliced in half, the shape of the letter will be reflected accordingly. From this, I have kept the distinct characteristics and integrity of the letter such as the uniformed curve and the negative space inside it.
However, with more observations on the letter, I found that the letter felt too flat. With this, I came up with another iteration of the letter with multiple different sizes for the points to give a sense of movement and make it more dynamic. The use of using multiple sizes was to give a dinimishing effect as well.
Once I had the final iterations finalized, I started to work on the poster design of my letter. What was important was to clearly communicate the form and the 3 different weights of the letter. This was one of my drafts I did and with some feedback, th main element that could have been improved was to showcase the different weights with more clarity. With this in mind, I went back to make some minor adjustments to my letter.
